Distinctive podcasts through systematic thinking.
We work with distinctive podcasts to systematically build growth around what makes them worth paying attention to.
Our Approach
Remove what's holding you back, then lean into what makes you distinctive.
Every project starts with understanding your specific challenges and opportunities, then building systematic solutions that keep you consistent while amplifying what makes you worth listening to.
How we work
Partner: Complete production handled.
Episodes go out polished and on schedule without eating your time. Producer-level decisions about pacing, structure, and what serves your show. Social content, scheduling, and ongoing quality oversight.
For shows that need: Capacity relief and consistent output
Strategy: Systematic visibility work
Everything in Partner, plus systematic visibility work. We identify what's resonating with your audience, recommend strategic content directions, and build growth around what makes you distinctive rather than generic tactics.
For shows that need: Audience development tied to strategic positioning
Studio: Complete strategic oversight
Complete strategic oversight from concept through delivery. We shape your podcast's positioning, ensure brand consistency across all content, and provide ongoing strategic guidance that ties podcast work to business goals.
For shows that need: Full producer partnership and brand stewardship
What's Included
Every project is tailored, but typically includes:
Producer-level creative direction and editorial decisions
Complete audio/video production to professional standards
Strategic social content and distribution
Publishing and platform delivery
Ongoing performance insights and recommendations
Direct communication (no account management layers)
Led by Experience
Glow Bureau is led by Chris Hornsby, previously Head of Digital Production for a UK content business, building complete infrastructure delivering 12,000+ episodes through to a company exit.
Since then: multiple #1 shows, work with purpose-driven brands, and a content business background that shapes how we approach podcast strategy.